Racing Digital
Racing Digital is a 50/50 joint venture company between the BHA and Weatherbys, with the mission to design and build a robust, reliable and innovative system to manage racing’s data. Over the next two and a half years Racing Digital will replace many of the current online systems with a new product for managing racing information for all industry stakeholders and interacting with the sport with a more customer driven ethos, whilst maintaining the stability and reliability that the existing technology has provided.
Alongside the design and build of the technology hub that will drive the data elements of the project, Racing Digital needed a corporate website to post news and updates on progress to the wide range of industry stakeholders who will be transitioning to the new platform. CFMP was asked to design, build and provide content for this site, with an emphasis on simplicity and functionality and a focus on the technology angle of Racing Digital’s work.
The Racing Digital brand, logo and ethics of approach were already in place, so the brief was to provide a corporate website that presented those messages and began the journey to industry wide recognition. Over time, the website will be regularly updated with blogs, updates and additional information, with videos, FAQs and Fact Sheets to help future users navigate their way around the new administration data hub for racing.
We wish Racing Digital every success as they commence roll out of each module and look forward to providing regular updates as the project develops.