Michael Scudamore Racing
Michael Scudamore Racing got in touch following an email shot – most of my work comes via word of mouth and personal recommendation, so this was a fresh approach. The brief was for an entirely new web site, featuring plenty of orange to reflect the racing colours of several of their owners and they wanted something “different” – to really focus on the sporting element that characterises the ethos of the yard, the team and the trainer himself.
We started with two design options – one a traditional approach and the other a bit “different”. The “different” one won the day! It was fun working in the colours they wanted and building the site around a series of quotes from Michael to convey the passion and enthusiasm he has for racing and how welcoming the yard is to owners and sporting enthusiasts. Most of all, it’s about having fun, being competitive and the passion they have for horses, for racing and for sport.
Assembling content for a web site is always a tough gig – once the pages and headings are agreed, we need to fill in the blanks. Every word needs to count and earn its keep. Every image needs to tell a tale. It took a bit of time at the client end to snatch a few minutes to review things and move on to the next stage, so although this project has been sitting on my desk for a while, I hope it was all worth it in the end – happy client, live web site, new domain name and all ready to go racing!